| Gardeners' World Live | |
|---|---|
| Status | Active |
| Genre | Gardening |
| Venue | National Exhibition Centre |
| Location | Birmingham |
| Country | UK |
| First held | 1991 |
| Organizer | Haymarket Exhibitions[1] |
| Attendance | 101,005 |
| Official website | www.bbcgardenersworldlive.com |
BBC Gardeners' World Live (GWL) is a major 5 day gardening related consumer show held each June at the Birmingham NEC[2], co-located with the BBC Good Food Show Summer. Open to all the general public, the BBC television programme and RHS endorsed event typically hosts celebrity focus groups and advice workshops, showcases new product announcements[3], show gardens, floral marquees, along with providing retail space to exhibiting parties.
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The first GWL was held in June 1992. It was a spinoff from the BBC Gardeners' World television series. The event had 17,500 attendees and over 100 exhibitors. GWL still forms one of the RHS's seven annual flower shows[4] and since 2005 has been co-located with the BBC Good Food Show Summer.
The Audit Bureau of Circulations confirmed the 2010 show's attendance at 101,005. With 564 participating companies[5] between 16-20 June 2010. In celebration of her 60th birthday formal model and socialite Twiggy was the honorary recipient of a named rose.[6]
Gardeners' World Magazine Theatre, award winning show gardens[7], grow your own garden, RHS Floral Marquee and Floristry Master-classes.
Celebrity guests are commonplace with familiar names such as Toby Buckland[8], Monty Don, Joe Swift, John Craven, Julia Bradbury, James Martin, Ainsley Harriott and the Hairy Bikers.
Each year prizes for best gardens are bestowed upon exhibitors by visiting celebrities attracting large media attention.[9]
Rose Dedications - every year a new breed of rose is specifically dedicated and named after a leading public figure. Previous recipients include Phillip Schofield[10], Barbara Windsor and Twiggy.[11]